Do you feel like your residents are not loyal to you? If so, there might be some problems that you are not addressing. Here are some tips that will help ensure their loyalty:
Take feedback and act on it
Give out all the surveys you want; this is not to going to help you improve on their loyalty. You need to do more than this. Do not just take note of what your residents want. Act on it and provide them with at least some of the amenities that they asking for. Let them know that you do really listen and care about them because it helps to build trust between you. So implement their suggestions, and you will enjoy a higher level of resident loyalty and retention.
Resolve issues as they arise
Sounds tough? It may be, but quick action is key to resident loyalty. If your residents have to face problems, you should be quick enough in not only coming up with a suggestion to resolve the issue, but implementing it as well. This would ensure that the issues do not become bigger. So if your residents have a problem to share, be a good listener, and provide them with a speedy solution.
Simplify their lives
Yes, you can do this. Define it as your aim, and you will eventually accomplish it. Offer them services based on convenience, and make sure your procedures deliver the lifestyle that they desire. Be there for them, help them out in any way possible, and they will soon be loyal to you.
Make your residents go wow
Give your residents chances to go wow regularly by delivering consistent customer service, satisfying their needs. Get this done, and you will nurture strong ties with them. The benefits will be worthwhile since they will start referring you to their family and friends, and your occupancy rate will start to grow.
Hard as it may seem, you should really try to build resident loyalty because you will need it along the way. Research indicates that even a 5% increase in loyalty can actually cause a 25% improvement in your profitability, which is quite an impressive number. So take try out some of these tips, and enjoy higher levels of residential loyalty. After all, loyal residents can be extremely profitable if you handle them exactly like they should be.
